Swix ski wax made only in Norway
Starting in 1964, all production of Swix ski wax took place at Skårer in Lørenskog.
Astra closed down the production facilities making ski wax in Skåne in Sweden.
The move was a vote of confidence for the Norwegian company. Capacity was increased in the modern facilities, and the company worked hard to succeed in a competitive market.
In the 1960s, Swix came to be associated with wax for recreational cross-country skiers. Sales increased, but the elite skiers were often using other brands. Swix advertised plenty during the Ski World Championships in Oslo in 1966 in an attempt to turn the trend, and the next year they hired Norway’s national cross-country coach, Oddmund Jensen, to test the ski waxes.